Publicity – Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don’t ever want to contact a reporter twice about the same story. You will immediately destroy your credibility.
In my years as a public relations professional, I’ve developed a good system that financial planners can use to track contacts with the media.
It’s simple. Just two logs that you can keep in a paper notepad, or in a spreadsheet program on your computer.
Keep one log to track reporters that you have contacted. It should have these three columns: A column for the names of the reporters you’ve contacted, a column that lists what each reporter is interested in, and then a column describing when/why to follow up next.
Plug these reminders into your calendar -
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