Getting Dollars In Your Mailbox Thru Mail Order
greater your chance of success. Your costs are far higher than a retailer’s. Advertising space cost is your biggest expense, and then you have to handle each order individually, pack it for shipping, provide a carton, take it to the post office, etc., as well as pay your general overhead expenses. Always remember that the higher the multiple, the smaller the number of items you have to sell to make an ad profitable.
Now to Prepare Your First Ad
You’ve chosen your “perfect product” for your first mail-order offering, and decided on the price you’re asking, and now you are faced with making an ad! Unless you are a writer/artist, this is a formidable obstacle. But it can be surmounted. We don’t suggest you call a big advertising agency. In short, they don’t want you (you won’t be spending enough), and you don’t want them (you wouldn’t be able to afford
