What Really Sells in Mail Order Magazines


produce low cost catalogs which dealers can mail to their customers offering books, novelties, gift items, baby merchandise, printed forms, etc., you would be well advised to offer your services in the mail order magazines.


19. UNPRINTED DEALERS MERCHANDISE – If you can supply merchandise which the dealer can use in his mail order business, at bargain prices, you can sell it profitably in the mail order magazines. Examples: unprinted envelopes, typewriter ribbons, addressing labels, stencils, scratch pads, etc. There are a few successful dealers who even sell large, bulky items like typewriters, mimeograph machines, file cabinets, paper cutters, and printing presses by mail.


20. AD SPACE – Every mail order dealer buys ad space. If you publish or co-publish a mail order magazine, tabloid or adsheet, you can sell ad space by advertising it in other mail order magazines.


21. ADS TO RUN UNDER YOUR OWN NAME – Can you supply ready-made

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