Marketing-Minded Financial Planners, Don’t Hold Back Information From the Media

other financial planner in the world, you’d better believe that your competitors will be offering practically the same information to the media. In the end, not only is the information disseminated after all, but you lose the chance to take credit for it.

Part of being a good media resource is delivering lots of good information. So share everything you’ve got. Hold back nothing. With journalists, “saving the good stuff” for paying customers is a certain ticket to becoming a media fiasco.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele’s MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

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