In order to design a website that performs well with the search engines, it is very important to give the search engines what they want. You’ll want to find out what search engines index and what they do not in order to have your pages returned as a result. Consider the following strategies to g…
Q: I just discovered that for the past six months I have been billing a client half of what I should have been. Should I just include the total of the past due balance on his next bill or contact him first to let him know that it’s coming? This client has been difficult in the past, so I’d rath…
The multi million pound cosmetics industry is acutely aware
of the value of packaging. You’ll know this if you’ve ever
bought anything from those glamorous ladies whose counters
are always just inside the front door of Department stores.
However, from time to time we’re presented with su…
I’ve gotten several questions recently about the legalities of starting a business. So, this week I thought I would address a few of the more common legal issues most new businesses face. But first, let’s get the mandatory legal disclaimer out of the way: the advice dispensed by this columnist …
Starting up your internet business as a member of an affiliate program is an exciting thing due to all of the possibilities and potential this industry has. By becoming an affiliate marketer, you can finally gain complete control of your financial destiny. However, in order to create an income fr…
It’s the summer of 1973, and a young film director goes searching for a studio to distribute his new screenplay. Many say no, until one finally agrees to take a chance on him. Twentieth Century Fox has such little faith anyone will actually pay to see the movie that it agrees to give him – in ex…
When you are trying to make a sale and ask someone to fill out a credit application and new account form, do your potential customers turn around and run to the competition?
Author Michelle Dunn, in her new book “Become the Squeaky Wheel,” explains how you can avoid scaring customers away…
Why should you do informative talks to smaller groups?
Informative talks to smaller groups allow you more intimacy with the audience. You will be able to more closely connect with their needs and their responses to your speech. You have something to say that is important not only to you but…
Not long ago, Forbes magazine has reported that pay per click ad
sales are expected to increase to at least $8 billion by 2008.
There are three fundamental elements that form the basis of a
successful pay per click ad program and they are constant
monitoring, response analysis, and refin…
This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.
Signature files are great ways to get free publicity for your business….