Yummy Yummy - Top 7 Business Lessons from the Wiggles
yourself, don’t underestimate the value of making contact and getting involved. It’s fun to run and jump around with kids, too (no wonder Anthony, who’s always eating, stays thin!)
4) Don’t follow the crowd or the market.
Most American non-Disney non-Nick Jr non-PBS kids’ shows seem designed as 22-minute commercials for action figures or dolls, as well as ways to keep kids passively entertained. The traditional wisdom has been: Kids will be bored if there’s no slam-bang action and there will be no way to make money out of doing something that’s good for them. The Wiggles have proved this false. Kids dance and sing along with Jeff, Murray, Greg, Anthony, and friends, rather than sitting eating the sugary food du jour and mindlessly watching some freaky green monster get zapped only to reappear in the next episode. With an epidemic of diabetes mellitus and obesity in American kids, the Wiggles’ approach
