Brand Building For Profit - The Colour Behind the Brand and Why I Wear Red Ties!
Colour is essential to building a strong brand.
Many of you know my passion for wearing red ties. I believe congruency with your personal and corporate brand is essential for professionals in the services-based industries, especially consultants, coaches, speakers and trainers.
A Special Report by Mairi Macleod in the New Scientist Magazine on 18 May 2005 argues red is the colour if winning is your game.
She reports the Washington Redskins, Manchester United and the Welsh rugby team have all been playing with an unfair advantage. Just seeing their red kit is seemingly enough to cow their opponents into submission even before a ball is kicked.
The report highlights how Russell Hill and Robert Barton of Durham University in the UK tracked success in four Olympic sports: boxing, taekwondo, Greco-Roman wrestling and freestyle wrestling.
According to the report, in these sports athletes do not wear national colours, but are randomly assigned either red or blue.
The
