Making The Most Of Newsletters
Newsletters can be wonderful tools for communicating with your customers or prospects. Because of their format, they’re often infused with more credibility than traditional brochures. If your newsletter is little more than blatant self-promotion, however, it’s likely to hit the wastebasket before it hits your target’s desk.
By following a few basic tips, you can cultivate interest in your newsletter and make it an effective marketing tool.
Keep it interesting. Whether you’re informing prospects or current customers, provide useful content and avoid the temptation of use a hard-sell approach. For example, include a how-to article about some aspect of home buying or selling. While these topics relate to your field and reinforce your message, they also offer valuable advice and will help cultivate a loyal audience.
Do it yourself . . . or not. The abundance of desktop publishing programs on the market makes it easy for virtually anyone to create a
