Making The Most Of Newsletters
newsletter. However, poor knowledge of design basics and overzealous use of difficult-to-read fonts has led to more than one design disaster. Before you try to do it yourself, consider hiring a professional graphic designer to create a template into which you or a staff member can input copy. If you still want to give it a shot yourself, pick up a book on graphic design basics before you create your masterpiece.
Find your look. Depending on your budget, you can choose from a variety of stylesfrom a simple, one-color piece to a multi-page, full-color format. Factors such as the number of colors and pages, type of paper, and paper size can mean big differences in cost, so ask for quotations on different specifications from several printers.
Keep it short. Generally, it’s best to limit your newsletter to eight pages or fewer and keep articles at 300 words or fewer. If
