Making The Most Of Newsletters
you have a lengthy or complex issue to address, try to break it up into two articles or one longer article accompanied by a short sidebar piece.
Remember what a picture’s worth. Photographs add interesting elements to your pieceas long as you use something more creative than the traditional “smiling head” shots. If you choose not to use a full-color format, keep in mind that photographs reproduce best in shades of black.
Don’t ignore the details. Triple-check spelling and grammar. Typographical errors can quickly damage your credibility and distract your reader. In addition to running the document through spelling and grammar checkers, have someone proofread itpreferably someone who hasn’t seen the article before. He or she will be more likely than you are to catch any errors.
Include a feedback mechanism. Make it easy for readers to respond by including a contact name, phone and fax numbers, and postal and e-mail addresses.
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