Making The Most Of Newsletters
for ways to cut your newsletter costs? Here are a few tips:
Team up with another business that reaches out to similar prospects. Split the contentand the costof the newsletter.
Run your rough design by your local post office. Sometimes, simple size changes can cut postage costs.
Get prices from at least three printers, and let them know you’re soliciting multiple bids for the job. Competition can help you get a better price.
Offer an e-mail option. This allows you to save on postage and printing, but send it only if customers ask. New laws are cracking down on unsolicited e-mail.
We’ve found newsletters to be a great marketing mechanism. Keep in mind, if you have truly timely news, you can turn your newsletter into a subscription based newsletter. This can lead to another cash flow source.
We have used newsletters as both a marketing mechanism and a cash flow source. To check out the HBS
