New Business Crisis – In Your Mind Or In Your Market
You just started a new business — and you’re becoming convinced that no one wants your services — at least enough to pay for them! You’re ready to give up. Are you being negative — or facing a tough market?
1. Take a reality check. Are others in your field experiencing similar frustrations? Do you resemble those who succeed or are you a maverick?
Research has demonstrated that some people are misfits for specific places, jobs and organizations. And some products will be misfits for some markets.
2. Reframe your question. Instead of “Should I give up?” ask, “What are my options? Which option fills me with the most energy?”
3. Review your game plan. When tactics and techniques don’t work, you may need a new strategy, i.e., “Who am I and where do I want to go?”
4. Honor your feelings. After a big loss, or a series of defeats, many people need downtime
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