Expert Advice for Start-up Businesses
of The Training Oasis (http://www.thetrainingoasis.com)
“Don’t hang out with your own crowd. Go where your customers go. Identify a niche and target your marketing efforts there. Join the professional associations to which potential customers belong, write for their publications, and speak at their conferences. Go to trade shows. Don’t scrimp on your marketing material. Like it or not people gather first impressions based on your business card and stationery. Scrimp in this area and you may be sending an unintentional message about the quality of your service. Get advicelots of it and don’t just go to people who’ll tell you you’re great. Seek people who will give you tough feedback and then use it to learn and grow.
Thor Christianson: CEO of Commercial Lease Solutions (http://mrlease.com)
“I market heavily on the Internet and our web site is our first impression. Initially, it was not a very good one. We’ve had to go back
