Beating The Competition
Unless your product or service is one-of-a-kind, you’ve got competition. To beat them, you have to make sure you’re the key company, the one your customers turn to above all others. How do
you do that if you’re new and small?
Try these strategies:
Use your size. You’re new, small and aggressive. Be more flexible than your competitors. Be willing to break self-imposed rules. (”We need 24 hours to fill large orders.”) Promise personal attention-since you are the company, this shouldn’t be difficult. For Chuck and I this is easy. We are the company so everyone that deals with us gets our “personal attention”.
Service. Serve the customer above everything else. In the overwhelming majority of cases, service, not price, makes the difference in getting an order and keeping a client for the long
term. This means getting back to your customers. We always answer emails with 24 hours and many times before that. In
