Protect Yourself from Being Accused of Sending SPAM
Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it’s true or not, there are serious consequences that could potentially shut down your online business.
Are Your Emails CAN-SPAM Compliant?
The CAN-SPAM law has caused quite a bit of confusion about what is and is not acceptable when sending out business or commercial related emails.
Here is the link to the official Federal Trade Commission’s webpage “The CAN-SPAM Act: Requirements for Commercial Emailers” that explains the CAN-SPAM law and how to comply.
http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm
Pay particular attention to the second paragraph:
“The law, which became effective January 1, 2004, covers email whose primary purpose is advertising or promoting a commercial product or service, including content on a Web site.
A “transactional or relationship message” - email that facilitates an agreed-upon transaction or updates a customer in an existing business relationship - may
