Protect Yourself from Being Accused of Sending SPAM

not contain false or misleading routing information, but otherwise is exempt from most provisions of the CAN-SPAM Act.”

UCE is Unsolicited Commercial Email – Bulk emailing to people that have not requested your information and you do not have a business relationship with. Things like purchasing bulk email lists or sending advertisements to those who have not specifically requested them.

A “Transactional or Relationship Message” is completely different. This type of email covers any type of message a person specifically asks for. It also covers emails sent to people that have purchased something from you, because now there is an established business relationship. Such messages include: opt-in eNewsletters or eZines, thank you emails, receipts, etc. Be careful to not cross the line into UCE emails.

What IS SPAM

An email message not in compliance with the CAN-SPAM law.

An email message that you don’t remember giving permission to receive may be perceived as SPAM.

What is