Protect Yourself from Being Accused of Sending SPAM
subscribers and those that unsubscribe to your mailing list. Include the date, email address they signed up with and their IP address, if known. If you use an automated system, it’s very easy to do this. I would not recommend trying to keep up with it manually.
If you do wish to build your email list using a lead or subscriber service, make sure their method of gathering subscribers for you is ethical. They usually include an ad for different opt-in offers and the person can pick and choose which lists they would like to join. They then directly subscribe to your email list. Make sure to read their policy on what to do if you are accused of SPAM. This is different than opt-in list providers (below).
Avoid Opt-In List Providers. These services sell “targeted” email lists that are gathered by others for you. The quality of these type of services
