Protect Yourself from Being Accused of Sending SPAM
varies a great deal. If you want to use this type of service, make sure the service you hire is building a list for YOU and it consists of double opt-ins. If they are just using a cut and paste version of lists that already exist, you could be in trouble.
Don’t ever purchase or send to “bulk” or “targeted” email lists, including those cheap ones sold on CD’s, no matter what the people selling it are telling you. They will be most likely the beginning of your undoing!
Stay away from email list whose source is FFA (Free For All). In fact, stay away from anything that has to do with FFA sites at all.
Always provide high quality content in your messages.
Avoid using the most common “Spam Filter Trigger” words. Words like “free”, “guarantee”, and “special” are likely to trigger your customers spam filters.
If you have an Affiliate Program, make sure
