Quick & Easy Tools for You to Effectively Market Your Home Business
of good to employ email as a key marketing tool. Spend some time in crafting out a business letter that clearly spells out the Why, Where, How, What and When of your business. Flesh out a mailing list of your current and prospective buyers and start hitting the send button.
3. Publicity: Use the power of the written word to your advantage. Advertising costs a lot of money & time, PR is more cost effective, gets you recognition and lends instant credibility to you business. Focus on local dailies, relevant magazines and trade magazines. It would not be a bad idea to also target web- based publications and ezines. You don’t need to hire an expensive PR firm to do this job for you. You could write the article yourself or enlist the help of a friend or family member who has some experience at newspaper writing. Two keys to a





