Quick & Easy Tools for You to Effectively Market Your Home Business
in touch with your contacts. It not only allows you to keep a sales lead hot, but also gives you the opportunity to talk about the new developments at your company, fill in any communication gaps and well, just stay in touch!
6. Talk to your existing clients: More often than not, one of the biggest mistakes business owners make is to get complacent about existing customers. A rule of thumb to go by here is: “80% of your business comes from 20% of your customers”. It is anybody’s guess that the 20% of the big business generating customers are the ones that you’ve already been selling to for some time. Don’t ignore them. It is easier to retain old customers than to make new ones. Build a system to get regular feedback from existing customers on products, services, new requirements, post-sales support and new requirements that they may have. Remember,





