In Business, Image Isn’t Everything; It’s The Only Thing!
ones still among us. The Intels, IBMs, Burger Kings, AT&Ts, Sears, Microsofts, Dells, Gateways, etc.
I am not advocating living in the dark ages. I believe for a company to survive it has to move with the times, but the basic structure and foundation on which we have built our business – image, courtesy, ethics, the customer being right, are the cornerstones to running a successful business, whether it is home-based or not.
Too many home-based business have taken the pajama mentality into all of their business practices. I have called on businesses that have cute messages on their machines, music that is obnoxious, children answering the telephone, screaming televisions, radios in the background. This does not inspire confidence in me to do business with this person.
That is not to say I have not had reservations about companies that have offices outside the home. In fact, it was a call
