In Business, Image Isn’t Everything; It’s The Only Thing!


placed to one that inspired this article. When I called and spoke to the owner of this business, she had no idea on how a particular process worked or what it’s cost would be. Wow, it’s her business and she doesn’t know how it works or what it costs. Guess who I didn’t do business with. I am not saying you have to be an expert, but at least know the basics and tell me you employ an expert in that area that will be better able to help me, don’t hem and haw and tell me you don’t have a clue. This does not give me a good impression of you or your company.


There are businesses in corporate offices that are more fun houses than companies…and they don’t inspire any confidence in me either, so I am not picking on home-based businesses.


The purpose of this article is to remind

Pages: 1 2 3 4 5

Leave a Reply