In Business, Image Isn’t Everything; It’s The Only Thing!


all of us (home-based and non-home-based) that how we present ourselves is of paramount importance.


When you answer your telephone, answer it in a professional manner. When you go to an outside meeting, if you are home-based, dress for the meeting, not for home. If you have clients come to your home, be sure it is presentable, and that you are too. Just because you work out of your home, does not mean, shorts and a T-shirt are appropriate for meeting a client. Have your identity package (business cards, letterhead, brochure) done professionally, proofread and spell check any correspondence that leaves your office.


Your first impression, whether in person, by phone or correspondence is a lasting one. Make it a good one and you’ll have clients for life if you treat them right – the old fashioned way.


The only place I’ve ever found I was wrong is with restaurants. Some of

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