Mail Order’s Most Common Mistakes
feet wet. Then you should begin to develop your own material. Once you have a better understanding of what sells and who is buying it and why, develop your own brochure, circular, etc. You can still utilize the material of others as an addition or follow-up to your material. Developing your own material is not at all difficult and can be done professionally and effectively on a rather small budget. A good promotional offer consists of several important components which include:
The circular or brochure, or catalog. A brochure or catalog does not have to be a 40 page instrument but can be as few as 4 pages
An effective sales letter
The ordering instrument–this may be a built-in order form, separate order form, etc.
Return envelope
Of the above, the development of the brochure, circular or catalog, is the most expensive so here is where you will most likely use something that is supplied
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