Mail Order’s Most Common Mistakes
to you by your supplier.. A hard hitting sales letter is as important as the brochure. You have generally three options in tackling this project:
1. You can copy one from someone else. Since an exact copy may be illegal, you should probably use elements of the letter and make some changes but the end result generally leaves much to be desired.
2. You can pay someone to write one for you. This can be very expensive and may still bring about less than desirable results. The biggest problem here is that the writer of your sales letter will generally not understand your product as well as you do.
3. Do it the right way, the hard way. Do it yourself.
There are many good publications on effective letter writing for direct marketing and you should read one or more of them. Keep in mind that no one will understand your product as well
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