Mail Order’s Most Common Mistakes
as easy as possible for your potential buyer to part with his money and send it to you without too many hurdles.
The biggest sins are committed under this topic of The Promotional Offer and, since the promotional offer is the only thing your customer sees before deciding if he will buy from you or toss you in the nearest trash can, you must do things right,, there are absolutely no exceptions. If you are sloppy here, if you try to save a few bucks, you are cheating yourself, not your customers. Keep in mind he is an expect at rejecting offers since he had many years experience. the average American is presented with approximately 6,000 plus offers to buy something per week–TV, radio, newspapers, magazines, road signs and, last but not least direct mail.. Or, putting it into more personal terms, YOUR OFFER. So sweat over this one SO YOU
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