Mail Order’s Most Common Mistakes
WON’T GET TOSSED.
The money which is wasted annually in this country on substandard direct mail would make a substantial dent in our country’s national deficit. Every week I see dozens of offers come across my desk that could make me weep.. Such garbage! Return envelopes with crooked rubber stamp imprint, sales letters with spelling errors, grammatical errors, etc., so called brochures which were apparently copied by a 20 year old copying machine.., circulars that look extremely unprofessional because the order from section has obviously been changed by a typewriter and they arrive all by their lonely selves, no sales letter, no return envelop.. God it is awful! The authors of this garbage are screaming to the world: “i am an amateur, I am an amateur, I have no idea what I am doing but I want your money. You’d better belive and not forget that this country is made up
Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
