Mail Order’s Most Common Mistakes
less than 8 seconds to decide whether to junk it or study it.
MARKETING YOUR PRODUCT VIA ADVERTISING
Most new mail order entrepreneurs will sell their products through advertising once they know what they will sell and have developed their promotional offer. Since display advertising is generally quite expensive, it is best to start out with classified ads in monthly national publications. Classified ads, as well as small display ads, should only be used to get inquiries from promotional buyers. The inquiries are sent the promotional material you have developed and a percentage of them are converted into buyers. This percentage generally will range from between 6-12%. If you want to sell something directly from an ad, the item should cost less than $4. There is not enough space in a small ad like that to convince a buyer to spend $10 or $20. For that reason, you see full page ads
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