Mail Order’s Most Common Mistakes
selling products in that price range.
The first task is to choose the right magazine. One of the most effective ways to find the right magazine is to choose one that carries ads by successful companies that sell products similar to yours… The wrong magazine is generally the one whose content attracts readers who are not at all interested in the product you are selling.
Choosing the right classification in the publication is as important as choosing the right magazine.. Again follow the leaders. Since there are thousands of magazines catering to almost every possible interest group, the possibilities of finding new opportunities to market your products are unlimited. I suggest, however, that in the beginning you stick with well known magazines and leave your experimentations for later when you are better established.
Monthly publications are generally more cost effective than weekly magazines, and certainly, daily papers. You can get inquiries from a
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