Mail Order’s Most Common Mistakes
new mail order entrepreneurs.. Both sides lose. The company renting the names will not get any repeat business and the customer often goes out of the business if his efforts are futile.
The most unfortunate mistake newcomer make here is to assume one list as good as the next one. The inexperienced mail order operators should start out advertising, and as they gain experience, begin to use mailing lists in addition to their advertising. But, if you absolutely cannot resist, at least be very picky in choosing your lists. Deal with a reputable broker or smaller mail order company that you know advertisers frequently. Find out how the names were generated. What did the ad that brought the inquiry sell? If you are trying to sell books on how to start a new business and end up with the names of people who answered an ad about how to find
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