Mail Order’s Most Common Mistakes
But your chances of becoming a success in this business and making a lot of money are excellent, if you adhere to the rules and principles of the business.
4. Running a small ad in a national magazine and getting hundreds or even thousands of orders.
5. Renting a mailing list of 1,000 names and getting 150 to 200 orders. A very good list will generally produce no more than 2% to 3%, 20 to 30 orders for 1000 names. Your own list may do much better.
There are a few of the most common beliefs about the mail order business that are almost always totally false.
PRODUCT CHOICE
The first task any new entrant into this business has to deal with is to determine what product to sell and to whom he will sell it. This is a considerable task and it should not be taken lightly. Many serious errors are committed in this
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