Successful brands are memorable, distinctive and have a high degree of recognition. They are also based on intangible values that build trust and credibility in the minds of others.
How can you apply the concepts of branding to your own personal career and life?
To find out how strong…
Q: A key investor in my business has suggested that I hire a consultant to do a SWOT Analysis to help plan for the future. I try not to argue with my investors, but I’m not so sure I need to have this done. What do you think?
– Laurie B.
A: Laurie, before you call in the SWOT team to deal…
Are you uncomfortable with delivering disciplinary action, even involving employees you know deserve it? You’re not alone. Disciplinary action is one of the least favored tasks a supervisor must occasionally perform.
Disciplining employees is so dreaded by so many supervisors that many loo…
When you start a new job, you probably realize the first three months are critical to your long-term success. Everybody’s eye is on the “newbie” as you learn the ropes. “Does anybody want to go to lunch?” is the wrong thing to say in a run-during-lunch or never-leave-the-desk culture.
…
When I’m not running my own business, writing articles about business, speaking to groups and organizations about business, or consulting with companies who want my advice about the running of their business, I teach a weekly class on the subject of (care to guess?) starting and running a busine…
The current economy is causing most companies to tighten their belts. With limited staffing and a restricted budget, how do you continue to promote your business? The simple solution is the occasional or ongoing use of outside resources such as graphic designers, writers, webmasters, and other cr…
A business card makes a statement about who you are and what
your business is about. It needs to convey the quality of
your business and an insight into your personality.
I have been handed business cards and the first thought to
go through my mind was – “Cheap” A tacky design – low
quality pap…
Benefit 1 – You get to understand them better
Almost everyone wants to know that their manager is
genuinely and positively interested in them. They may not
always give that impression by their demeanour but trust me
- they want to know you care; they want acceptance from you.
If they …
Richard L. Daft one of the country’s recognized academic leadership experts raises the question, “What kind of people can lead an organization through major change?” A Turn-A-Round restructuring qualifies as major change and requires transformational leadership. Daft points out that this type …
In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. While most non-profits are not selling products, they are selling their organization’s mission, their ideas, their programs, and their services. In a world where everyone is inundat…